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Space Foundation Partners with NORAD Tracks Santa

Space Foundation Certified Imagination Products cover the spectrum from beer maps to Santa tracking and at this time of year the focus is on NORAD Tracks Santa. This annual holiday tradition is a Certified Imagination Product in the Space Foundation's Space Certification program, and typically Space Foundation team members help staff the phones on Christmas Eve. To track Santa's whereabouts during Christmas Eve, call 1-877-HI NORAD.

Certified Imagination Products
This category includes toys, games and services that increase interest in and excitement for space and inspire new generations to take an active interest in space. Space Certification products and services have been scrutinized by the Space Foundation, which works closely with NASA, the European Space Agency (ESA) and other organizations engaged in space research and development to identify and validate that they are eligible for and deserving of recognition.

About NORAD Tracks Santa
For more than 50 years, NORAD and its predecessor, the Continental Air Defense Command (CONAD), have tracked Santa along his yuletide journey. And, since 2007, NORAD Tracks Santa has been a Space Foundation Certified Imagination Partner.

It began in 1955 on Christmas Eve after a Sears Roebuck & Co. advertisement urged children to call Santa direct - only the number was misprinted. Instead of reaching Santa, the phone rang through to the CONAD Commander-in-Chief's operations "hotline" phone. After receiving a number of calls from kids asking where Santa was and realizing what had happened, the CONAD staff decided to update children with Santa's location according to their radar screens all throughout the evening. In 1958, Canada and the United States created a bi-national air defense command for the North American continent called the North American Aerospace Defense Command (NORAD), which inherited the annual task of tracking Santa.

Today, NORAD uses four high-tech systems to track Santa - radar, satellites, Santa Cams and fighter jet aircraft. Not only do these systems utilize a variety of space technology, but the tradition of tracking Santa's progress itself inspires children around the world to think about how space technology and exploration play an increasingly important role in our daily lives. Three hundred and sixty-five days a year, NORAD Canadians and Americans work together to monitor our airspace and waterways for potential threats by conducting the NORAD missions of aerospace warning, aerospace control and maritime warning. See the NORAD Tracks Santa video here.

About Space Certification
Space Certification products and services are guaranteed to effectively promote the value of space utilization or to have stemmed from or been improved by technologies developed for space exploration Administered by the Space Foundation, the world's foremost advocate for space, the program comprises three categories: Certified Technology Products, Certified Educational Products and Certified Imagination Products. It provides a marketing edge for partners, demonstrates how space technologies improve life on Earth and makes space more accessible to everyone. For more information about Space Certification click here.

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