4 Pines was born over a decade ago from a casual conversation between a father and son, post surf, who simply wanted an exceptional beer and options were limited.
It presented the wider family an opportunity to do something together; to build a small brewpub, introduce others to an exceptional beer and brewpub experience they had never seen before, build a little community where all were welcome and make some friends along the way.
It was from these new friends at the brewpub that we learnt the heart and soul of the working and business world had long since been corrupted. The fun had died, daring to step outside of the norm was frowned upon and dollars had become the focus – at the expense of almost everything else.
4 Pines, on the other hand, was built on throwing convention out the window, using alternative methods to measure success and having fun while we did it. We learnt even the smallest of businesses can change the game and for us, it was about leading in and being known for employee culture, customer experience, innovation, environmental and social responsibility and exceptional beer.
People seemed to like that and the little community grew and grew.
This innocent conversation that evolved into a brewpub became the foundation of a lifelong journey with family, friends and the community to restore the fun in people’s lives and forever challenge what the world imagines business should be.
From here, we will keep on doing what we know best – to create, share and perpetuate Australia’s leading independently owned beer company.
Co-Founder Jaron Mitchell