Partner News

Advanced Flexible Materials and Trex Company Announce Heatsheets® Recycling Program

Written by: developer

PETALUMA, Calif. (Feb. 7, 2011) – Advanced Flexible Materials (AFMInc) will partner with Trex Company to launch the “Heatsheets® Blankets-to-Boards” recycling program at Running USA 2011: The Industry Conference held Feb. 13-15 in San Antonio, Texas. 

“This cooperative effort marks another major step in AFMInc’s ongoing effort to provide race participants with a turnkey solution for recycling and repurposing Heatsheets thermal-reflective blankets after the finish line,” said David Deigan, founder, president and CEO of AFMInc.  “We are grateful to have the access and the live venue provided by this year’s Running USA conference to promote this important launch, and we are particularly grateful to have found a recycling partner in Trex.”

AFMInc provides reflective insulation technologies for an extensive range of uses, from hypothermia solutions for event finish lines and aid stations to outdoor recreation applications ranging from emergency and survival products to protective coverings and shelters.   

Trex, the nation’s largest manufacturer of wood-alternative decking and railing products, collects, salvages and repurposes plastic, wood scrap and sawdust, and turns it all into low-maintenance outdoor living products that stand up to the test of time.  In fact, the average 500-square-foot composite Trex deck contains about 140,000 recycled plastic bags.  The company will now accept Heatsheets directly into its supply chain, primarily through collection at local grocery and department stores. 

“We are proud to contribute to a cleaner environment and a healthier future for our consumers and communities — and our partnership with AFMInc provides an additional opportunity to transform recyclable materials into beautiful, durable outdoor living products,” said Amanda Harrington, materials resources coordinator for Trex.  “Using sustainable resources and green manufacturing processes is a policy that touches everything we do.”

The alliance with Trex is the next logical step in a process that began with AFMInc’s shift away from non-recyclable metallized mylar to recyclable metallized polyethylene films in 2005, and continued with pilot programs and recycling guidelines in 2008 and 2009.

“Our collaboration with Trex makes it possible for nearly all Heatsheets recovered by our event customers – from the largest to the smallest – to now be repurposed into wood-alternative lumber products right here in the U.S. in a manner that will reduce landfill use and save trees,” said Wil Turner, project manager for AFMInc.  “We look forward to educating race participants about ‘Blankets-to-Boards’ and to working with Trex on this environmentally-friendly initiative.” 

For more information about the “Heatsheets Blankets-to-Boards” recycling program, visit AFMInc. (Booth #8) at the Running USA Conference or visit

About Advance Flexible Materials
AFMInc produces insulation films, fabrics, and consumer products that harness freely available energy sources such as body or solar heat. Products include Heatsheets® Silver Lining® fabrics, blankets and bed liners; Heatsheets® Outdoor Rescue/Survival Blankets and Bivvy Sacks; and Heatsheets®-on-a-Roll™ Runners-Wrap Blankets for mass participation endurance sports such as full and half-marathons and triathlons. Silver Lining® Travel Blankets and Bedding products are used as bed-warmers, or for airline or auto travel blankets, and as sleeping bags and shelters. Silver Lining® fabrics, available in either waterproof or breathable configurations, are available as thin, efficient, reflective insulation lining for apparel manufacturers.

About Trex Company
Trex Company is the nation’s largest manufacturer of wood-alternative decking and railing with nearly 20 years of product experience.  Stocked in more than 5,500 retail locations throughout the U.S. and Canada, Trex® outdoor living products offer a wide range of style options with fewer ongoing maintenance requirements than wood, as well as a truly environmentally responsible choice.  The cornerstone of the Trex product portfolio is Trex Transcend®, the number one brand of beautiful high-performance decking and railing materials.  In addition, Trex distributes Trex Accents® composite decking, Trex Escapes® PVC decking, energy-efficient LED Trex DeckLighting™ and ultra-low maintenance PVC TrexTrim™.  Through its licensing partnerships, Trex also offers stylish and comfortable Trex Outdoor Furniture™, the Trex CustomCurve™ heating and bending system and the Trex RainEscape® above joist deck drainage system.  Trex®, the Trex logo, Trex RainEscape®, Trex Transcend®, Trex Accents®, Trex Escapes®, Trex DeckLighting™, TrexTrim™ and Trex Outdoor Furniture™ are trademarks of Trex Company, Inc., Winchester, Va.  For more information, visit  You also can follow Trex on Twitter (@Trex_Company), “like” Trex on Facebook, or view product and demonstration videos on the brand’s YouTube channel (TheTrexCo.).


Wil Turner
Director of Business Operations
[email protected]

Lisa Jones
Director of Sales
[email protected]

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