Forbes Travel Guide Honors The Broadmoor with Five Star Award for Record 53rd Consecutive Year

COLORADO SPRINGS, Colo. (Feb. 26, 2012) – The Forbes Travel Guide unveiled its 55th annual Five Star award list, honoring The Broadmoor in Colorado Springs for a record 53rd consecutive year, making it the only hotel to have earned this distinction since the awards began. The Broadmoor is honored alongside a prestigious list of the very best hotels, restaurants and spas in the travel industry.

Penrose Room restaurant and The Spa at The Broadmoor also each received Forbes Five Star awards for the fourth consecutive years, making The Broadmoor the only triple Five Star winning property in Colorado. This recognition strengthens The Broadmoor’s position as a leading luxury destination in the Rocky Mountain region.

“We are honored to be recognized among the Forbes list of the best hotels, restaurants and spas in the world,” says The Broadmoor’s president and CEO Steve Bartolin. “Forbes serves as a guide for discerning consumers looking for exceptional hospitality and travel experiences and we are thrilled to be among this distinctive group.”

A gold standard in travel since 1958, the Five Star ratings process is based on more than 750 standardized criteria for hotels, making it the most rigorous and comprehensive in the industry. The process begins with a facility inspection that considers every aspect of the property, including its overall cleanliness, condition, and location. To achieve Four and Five Star Status, properties must meet or exceed bar-setting service standards that are determined through an unannounced, undercover service evaluation conducted by the Travel Guide’s expert inspectors.

For a detailed explanation of how Forbes Travel Guide compiles its Star ratings, visit www.startle.com.

About Forbes Travel Guide
Forbes Travel Guide, deriving from a strategic partnership between Forbes Media LLC and Mobil Travel Guide formed in October 2009, offers the prestigious Five Star ratings and certifications. This exclusive licensing agreement between two industry leaders with more than 140 years of combined experience transfers the hospitality industry’s premier star rating and travel guide brand from ExxonMobil to Forbes, an award system which has provided the most comprehensive ratings and reviews of hotels, restaurants and spas since 1958. Forbes Travel Guide has a team of expert inspectors who anonymously evaluate properties against rigorous and objective proprietary standards, providing consumers the insight to make better-informed travel and leisure decisions.

About Forbes Media LLC
Forbes Media encompasses Forbes and Forbes.com, the #1 business site on the Web that reaches on average more than 17 million people monthly. The company publishes Forbes and Forbes Asia, which together reach a worldwide audience of more than 6 million readers. It also publishes ForbesLife magazine, in addition to licensee editions in China, Croatia, India, Indonesia, Israel, Korea, Poland, Romania, Russia and Turkey.

About The BROADMOOR
Opened in 1918, The BROADMOOR is situated at the gateway to the Colorado Rocky Mountains in Colorado Springs. The resort encompasses 3,000 acres with three championship golf courses, 744 lodging rooms and suites, including the new Cottage suites. Amenities include an award-winning spa and fitness center, nationally recognized tennis program, 25 retail boutiques and 18 restaurants, cafes and lounges.

The BROADMOOR is a member of Preferred Hotels and Resorts and Historic Hotels of America.

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For More Information:
THE BROADMOOR
Allison Scott
719.577.5718
[email protected]

WAGSTAFF WORLDWIDE
Brigid Finley / Kelly Sayres
213.458.4944
[email protected]
[email protected]